Manju Latha Kalanidhi

Manju Latha Kalanidhi – Significant facts

Famous as: Founder of the global movement – Rice Bucket Challenge
Date of Birth: July 23, 1976
Birthplace: Warangal, Andhra Pradesh, India
Race or Ethnicity: Indian
Nationality: Indian
Education: Asian College of Journalism, Chennai
Awards: Karmaveera Chakra (To be presented in 2015)

Manju Latha Kalanidhi – The Proud Founder of the Rice Bucket Challenge

Manju Latha Kalanidhi is a journalist in the Indian city of Hyderabad. She shot to overnight fame shortly after she proposed the unique and meaningful Rice Bucket Challenge in place of Ice Bucket Challenge in India. She added a local flavour to the Ice Bucket Challenge and it soon became a massive hit.

Education and career

Manju Latha Kalanidhi attended St. Anns High School in Kazipet, Warangal. She studied writing/editing at the Asian College of Journalism, Chennai and then started her career at The HANS India. She joined Deccan Chronicle in 2000 and served at the newspaper for nearly six long years. She then became an editor at Big Hyderabad. After two years, she joined Progressive Digital Media as an editor. In 2011, she re-joined The HANS India in Secunderabad as the features editor. At present, Manju works with Oryza.com as the senior editor.

The evolving of rice bucket challenge

Manju Latha Kalanidhi works for Oryza.com which is a rice research journal. As part of her daily work, she had to do a lot of research on this crop. Therefore, she essentially had to study many stories on hunger and stories on rice. Down the line, she was somehow able to connect rice and hunger very well. She did not have any big plans about starting a global movement or becoming popular. It all just happened with a “very small post” (as she calls it) on her Facebook page.Manju Latha Kalanidhi added a local flavour to the popular Ice Bucket Challenge by starting the Rice Bucket Challenge! On the 22nd of September, 2014, she posted a picture of her donating a bucket of rice to a needy person. She named the picture “Rice Bucket Challenge”. In a short span of time, the post and news went viral and was highly appreciated and imitated by the online audience.

According to the Rice Bucket Challenge, one has to offer a bowl or bucket of rice to a person in need. The person whom this act can post this adds on his or her Facebook page with the tag #ricebucketchallenge. When a person completes the challenge, he or she can tag others or ask them to do the same. Pictures have literally filled the Rice Bucket Challenge Facebook page touching over 60,000 likes in a short period.

Ever since the rice bucket challenge went viral, the banner in yellow and black that describes the challenge became its lucky charm on the social networking site. At present, more and more pages featuring the banner apart from the main one designed by Manju Kalanidhi are supporting the cause.  She recently partnered with a news and entertainment site for women, Ravishly, to take this challenge global.

Thousands of people in India as well as abroad have connected beautifully with the concept or rice bucket challenge proposed by Manju Latha kalanidhi. A lot of corporate houses, private organizations, educational institutions and individuals are actively joining the campaign and the Rice Bucket Challenge has already made history! iCONGO (an international confederation of the United Nations and NGOs) has decided to honour Manju with Karmaveer Chakra Award as well as the Rex Karmaveer Global Fellowship. She will get these awards for doing a small yet thoughtful act that has made a great difference. On March 23, 2015, she will receive the award at an August gathering in the capital city.

This great initiative of Manju Latha Kalanidhi is to be endorsed by many agencies worldwide. Besides, she will also be featured in the 2nd edition of Karma Kurry, a book published by iCONGO’s. The organization has signed a deal to sell about 120 million copies of this book! At present, the Rice Bucket Challenge page has garnered over 60,000 likes, reached 546,000 people, and thousands of bucket of rice distribution.

Personal Life of Manju Latha Kalanidhi

Manju Latha Kalanidhi was born in a Hindu Brahmin family in Warangal located in the state of Andhra Pradesh in Southern India. She was born on July 23, 1976. She has always been an ardent reader and blogger. She also serves as a movie critic and editor. She is married and living with her husband and daughter in Hyderabad, India.

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Malala Yousafzai
Malala Yousafzai